Every Baby Matters — data-driven clinical decision support in maternity

A mission-driven spin-out from the University of Oxford

2.7 million newborns die annually within the first 28 days of birth, globally


Majority are avoidable with improved healthcare, preventing brain injury of the baby during labour and delivery

VISION
A future where childbirth is safer for babies and mums
MISSION
Advance maternity care through data, technology and implementation

Our Team

Prof Antoniya Georgieva

Prof Antoniya Georgieva

Leader of the Oxford Labour Monitoring research group, committed to developing novel fetal monitoring technologies since 2007. Trained in entrepreneurship at Oxford. Based at the Nuffield Department of Women's & Reproductive Health and the Big Data Institute, Oxford University. A mathematician with PhD in machine learning.

Prof Lawrence Impey

Prof Lawrence Impey

Consultant in Obstetrics and Fetal Medicine and Clinical lead for high-risk services at Oxford. Strong academic profile with over 70 journal publications on pregnancy outcomes.

Ben Wensley-Stock

Ben Wensley-Stock

Experienced CTO with over 20 years of experience in Health Tech and MedTech industries working in CxO positions within established multinational and start-up companies including several Oxford spin-outs.

Ben's portfolio includes leading the design, manufacture, release and registration of Class I and Class IIa/b medical devices and experience in network connected software and systems integration for healthcare data, interconnection of NHS and Healthcare systems; secure cloud data platforms and services; data storage and analysis solutions.

Dr Rakesh Roshan

Dr Rakesh Roshan

Accomplished technology start-up entrepreneur with a track record of forming and growing 25+ technology companies. PhD in Physics and training in Finance from Oxford University.